Summer, and season-independent, tourism planning is now critical for ski areas and top mountain resorts globally. Ski areas must diversify their revenue streams to guard against unpredictable winters. Resorts that have invested in their all-season attractions have seen solid results in the past few years.
At the Vail resort in Colorado (USA), summer visitation is steadily increasing, with a 51% rise in visitor spending last year (compared with summer revenues from 2010). For the past six years, each summer has set a new record for summer profits in Vail, and the business shows no sign of stopping. The resort now expects to earn an additional 7 million dollars in summer revenues next year due to new summer attractions such as mountain slides.
While mountain slides can be costly, the need to invest in summer is clear, and ski resorts around the world are planning for a season-independent future.