Climate change is a serious issue now facing many ski areas, and it is predicted to worsen over the next decade. Shorter seasons and less predictable winters make it imperative for ski areas and resorts to diversify revenue. Fortunately, more people are visiting the mountains seeking summer fun in the hottest months.
This is good news for the ski areas and communities that depend on their local resorts for revenue. Investing in summer business can boost annual profits, and offer resiliency against the unpredictable effects of climate change.ORDER